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BBA-1-2018: Additional Course for Semester 1/2018 (BA331 Business Opportunities in Japan)

Dear BBA students
The BBA International program will open additional course for semester 1/2018.  Details are as follows:
Course:             BA331 Business Opportunities in Japan.
Credit:             3 Credits
Instructor:       Assoc. Prof. Dr. Patnaree Srisuphaolarn
Course:             BA331 Business Opportunities in Japan.
Credit:              3 Credits
Instructor:        Assoc. Prof. Dr. Patnaree Srisuphaolarn
Class Period:     1. Lecture
2. Japan Trip
                        3. Final Presentation
If you are interested in registering for this course, please sign up at by June 14, 2018 at 04:00 p.m.  If you sign up and later not enroll in the course, the Program will collect fee paid in arranging the trip.
1.     Additional fee of approximately 40,000 - 60,000 Baht will be required.
2.     There are 15 seats available, and will be available if there are more than or equal 15 students registered.
Brief contents:            
Japanese market is one of the most difficult markets to enter. The complex network of distribution, the unique trading practice, the strong network between companies and companies, the cooperation between business organizations and government policy makers via industrial policy, and the highly sophisticated domestic demand of the Japanese are some of the challenges foreign companies need to handle. However, there are many lessons that global manager could learn from Japanese practices. In addition, as Abenomics is taking place, the country is more opened to outsiders, especially in the field of services. More Japanese and Japanese companies are looking forward to partner with Thai firms to enter to new geographical markets like ASEAN.
This course is designed to prepare undergrad students to thoroughly understand Japanese market and consumers via lectures and study trip. Tentative topics include the Japanese management philosophy, Japanese business system, changing landscape of Japanese business and consumer behavior, and Japanese business etiquette. It is the instructor’s style to carry and interactive learning via class discussion. Students are encouraged to read assigned reading and materials prior to class. They could also prepare their own materials that are related to the topics to share with their classmates in the class. Instructor would prepare books, video, short news, and articles as reading list. Examples are “The Sushi Economy”, “Tokyo Sonata”, “Always: Sunset at the 3rd street”, “the Departure”, “The Last Samurai”, and “Jiro: Dream of Sushi”.
Students who seek for different perspectives in doing business are encouraged to take this course.
Should you need more information, please contact the BBA office at  
Posted on June 11, 2018 – 11:40 a.m.