We are pleased to announce that the BBA Thammasat team wins the 20th annual Scotiabank International Case competition, held at Richard Ivey School of Business from March 18th to 21st and sponsored by Scotiabank group. The team members comprise Miss Chalida Thangpetchr & Miss Pimchanok Ingkakitti (exchange students at McGill University, Canada), Mr. Kuan Wen Lin & Miss Kattareeya Teeraratpol (exchange students at the University of Western Ontario, Canada). This year’s competition attracted 12 top tier business schools from around the world (Brazil, Hong Kong, Hungary, Korea, Mexico, New Zealand, Poland, Singapore, Spain, Sweden and Thailand), all vying for the top prize promising a hard-to-beat competition.
An even bigger challenge is a very unique preparation format. The students had only 15 hours to crack the case with only one computer and 5 books allowed, no internet usage or predesigned templates. The case was on Team 7, an Austrian company focusing on high-end niche furniture market. Our students crafted a truly creative, focused solutions dealing with how to best transform its business model and imprint Team 7’s brand in order for the company to achieve the leader position in the European market.
Congratulation on bringing home the victory!
Posted date: March 27, 2009 – 16:20 hrs.
