With over 300 brands appearing in more than 140 countries generating a staggering profit of 70 billion US dollars a year under one roof of the multi-trillion-US-dollar-valued company, Procter & Gamble (P&G), the number one fast moving consumer goods (FMCG) firm, according to Fortune Magazine. Just to name a few of the household brands, e.g., Head & Shoulders, Olay, SKII, Pampers, Gillette, and Pringles – found in every corner shop and superstores. Its secret to success does not purely rely on the context of marketing and continuous product innovation, but its people who touch lives and improve every day life. To learn more about that, Dr. Somboon Kulvisaechana took the BBA students enrolling in his HO317 course for a field trip at P&G located on the 22nd Floor of the Emporium Tower, in the morning of April 25, 2008. Khun Kochkorn Wattanadilok, Human Resource Manager, kindly gave a talk on talent retention strategies through unique P&G cultures.
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In the afternoon of the same day, the HO317 students had an opportunity to visit another company which produced a series of the talk-of-the-town TV ads for Gasohol, BBQ Plaza and CAT CDMA. Such wonderful advertisements would have not been possible without the top-notch creativity of the people working in a non-traditional work atmosphere like Ogilvy & Mather, a world-class advertising agency, located at the Offices at CentralWorld. Mr. Alan Couldrey, Chairman, and Khun Thanya Choothesa, Associate Director of Human Resources, highlighted on the topic of “why people like coming to work at Ogilvy’’ and provided a company tour which really allowed the students to get a glimpse of the ‘feel & look’ of an innovative workplace for creative people.
Posted date: April 28, 2008 – 15:15 hrs. |
