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McGill Management International Case Competition 2018

Written by Parit Umpraiwan, BBA #24
McGill Management International Case Competition (MMICC) is a world-class undergraduate case competition or as known as “World friendliest competition” that held during 11-18 March 2018. The competition is hosted by McGill University, Montreal, Canada. There are 12 schools participated in the competition including Thammasat University. Our team consisted of Charudej Lertsumitkul (#BBA23), Parit Umpraiwan (#BBA24), Thitipong Sae-cai (#BBA24) and Sirachach Mothina (#BBA24) as well as Thanawut Lertsakornsiri (#BBA23) that represented Thammasat as an international team along with our advisor, Dr. Orapan Yolrabil.
After more than 20 hours long flight and 2 transits, we arrived in Montreal, Canada where Sarah Dupuis, our buddy kindly picked us up at the airport. The long day had been gone and we were extremely excited for the activity that waiting for us.
Over the next 3 days in Montreal, we participated in countless activities that introduced us to the real Canadian culture as well as the participants around the world. The MMICC’s highlight activity is “snowtubing” where we get to ride giant tubes and slide them down from the hill. Despite the coldness, we definitely had a great time “tubing” and snowball fighting.

The real fun begins on the day 4, the case cracking day. The MMICC format is 32 hours long for case cracking, 15 minutes presentation followed by 15 Q&A session. The uniqueness of the MMICC is the competition format. Every teams must compete against each other by presenting to the same group of judges who witness every presentations and required to rank the presentation accordingly. This year the case company for the competition is Gildan, one of largest clothing manufacturers in America and Canada market. Gildan recently acquired American Apparel, the famous clothing retailer since Gildan see the lucrative opportunity in the retail market. The key question of the case lied on how to redefine go-to-market strategy for American Apparel.
The 32 hour case cracking session went by a flash. After we went through countless arguments and sleepless night. We finally completed the case. Even though we tried our best and we believed that, this is our “masterpiece case solution”, unfortunately, we did not make it to the final round.
Although, the result might be different from what we expected. We learnt many valuable lessons through case cracking sessions, presentations and feedbacks from judges. Regardless of the result, this impressive journey was fun and unforgettable. Thanks to MMICC committee, our memorable journey would not happened without them as well as Dr. Orapan Yolrabil and other advisors, for the guidance and trainings throughout the competition.
Posted date:  April 10, 2018 by Sochaya T