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Citi-HKUST International Case Competition 2017

Written By Pavin Vatanavoraluk, BBA #24
During 21st to 27th October 2017, our BBA Thammasat international program has sent 4 representatives consisting of perspective Wichayut (BBA #23), Supicha (BBA #23), Araya (BBA #23) and Pavin (BBA #24) to compete in Citi-HKUST International Case Competition (CICC) 2017 organized by Citi-HKUST International Case Competition 2017. This year is even more special as it marks the 15th anniversary of the competition.
On our first day in Hong Kong, CICC’s organizing committee welcomed us with a nice welcoming dinner. The next day, they accompanied us to our excursion activity at the Dragon’s Back Trail where we got to hike up to the top and see the amazing scenery of Hong Kong City. The trail was a 3-hour hike and even though it was very hot during the day, we made plenty of new friends along the way and we got to witness amazing sceneries of Hong Kong throughout the hike which made this a moment we’ll remember for a life-time.
Now it’s time for the business section which was the actual case competition. Since this year marks the 15th anniversary of the competition, CICC introduced a new format where they had added a 3-hour case on Citigold and the result of this case was used to allocate each team to each division. The key question of the case was mainly about how to rejuvenate Citigold proposition to tackle the changing customer attitudes and remain relevant in today environment as well as to differentiate Citigold from other competitors. Despite limited time, our team did well.

On the next day, CICC had taken us to visit the case company for a 22-hour case. As we had expected, the case company this year was Citibank on the development of financial technology. The key questions for this case were about how to satisfy customers along their journey with fintech and how to differentiate itself as well as to become more agile in the development of fintech. After long hours of discussion, debate, and research, we had come up with thoughtful and strategic recommendations. Unfortunately, we did not make it to the final round.
Regardless of the results, there are a lot of things that we have picked up and learnt throughout the competition and the training sessions supported by BBA Thammasat and our advisors. There are 2 things that we would like to highlight. First, it is the importance of teamwork that matters. Great teammates make experiences even more memorable and worth to cherish. Second, no matter what the outcome will be, always remember that at the end of the day, you need to have fun along the way.
All in all, this could not have happened without the supports from all of our advisors, especially Ajarn Supawat Likittanawong for being an amazing advisor, an outstanding teacher, and a wonderful role model. Moreover, we could not have come this far without the useful tips from BBA alumni. Lastly, this opportunity would not come to us if BBA Thammasat program and Ajarn Worapong Janyangyuen have not been facilitating all the process and continuously supporting the BBA case team activities. Thank you HKUST and Citbank for organizing a great competition and thank you team for going through the bumpy road together, which eventually leads us to the best places.
Posted date:  November 19, 2017 by Sochaya T.