Written by Pimpann Pimolcheewin (Pear), BBA#18
On October 27th 2012, team “Researcherry” from BBA Thammasat represented the university and won the first place in a competition at Young Marketing Research Training#9 (YMRT). The team consisted of four members: Ms.Thanyanuch Kanokmaneechotikul (Mook), Ms.Patrapatu Charanvatnakrit (Bonita), Ms.Pimpann Pimolcheewin (Pear), and Ms.Thananthorn Lertpraival (Peach).
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In this competition, we were required to write a research proposal for Nokia Shop to find out what are the factors affecting customer’s choice of store and how they can increase sales through Nokia Shop. During the week, we and the other eight teams from eight different universities were trained to plan and conduct marketing research by real professionals in the field. Moreover, we got to talk to the real customers of Nokia as well as teams from Nokia and Central Marketing Group (CMG), understanding what they want and reflected that in our proposal. Not only that we gained new knowledge and experience from this program but we also had a chance to make new friends from other universities, shared ideas, worked, and helped each other.
We would like to thank BBA program and ajarns for shaping and supporting us all along. Also, we would like to thank Thailand Marketing Research Society (TMRS), Nokia, and CMG for holding this wonderful training and giving us chance to gain hands-on experiences. We are very proud that we have brought back another prize for BBA Thammasat, contributed to its reputation, and kept BBA to Be the Best Always!
Posted date: October 31, 2012 – 10:55 Hrs. |
