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BBA Short Lecture Series#21: Introduction to Strategy


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Written by Sirinada Preechawitayakul, BBA#18
 
On Friday, September 21st, we have had the privilege of having the manager of L.E.K. Consulting from the Bangkok Office, Mr. Manas Tamotia as a guest speaker on the topic of strategy. With L.E.K being a highly reputable consulting firm, this provided a great opportunity for us students to gain professional insights on how consulting firms operate and approach difference cases presented to them by their clients.

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The short lecture involved the presentation of various consulting frameworks used for analyzing different businesses and industries. This has been very helpful, since it does not only help us apply this knowledge to our classes, but also to case interviews for job applications with consulting firms. Moreover, the session involved a business case simulation taken from real business problems presented to L.E.K. We worked in groups to analyze the information provided and develop our own insights and approach on how to come up with recommendations for this specific client.
 
Overall, this session was more than just a lecture, but an exposure to the real business world and consultancy that we could have not gotten elsewhere.
 
Posted date: September 30, 2012 – 11:45 hrs.

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