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BBA Thammasat – Top three finalists from Scotiabank International Case Competition, Canada

By Phatcharaporn Leelavichitchai BBA#19,
Being the youngest team ever sent abroad to compete at the Scotiabank International Case Competition 2012 in London, Ontario Canada, our goal was to have a good first experience. However, we went beyond the goal by being able to bring home the top three finalists trophy. The Thammasat team comprised of three sophomores and a junior, who are Mr. Weerawit Pipatwongkasem (Opener/closer), Mr. Akkrawin Wetprasit (Analyst), Mr. Attasith Tienwuttinun (Strategist), and myself Phatcharaporn Leelavichitchai (Finance).

With 12 participating teams from top ranked business schools around the world (Brazil, Denmark, Hong Kong, Hungary, China, Mexico, New Zealand, Poland, Singapore, Spain, Sweden and Thailand), each team had only 15 hours to crack the “live” case. It was a very unique 3 pages case with 250 pages supplementary reading materials. We were faced with a tremendous challenge to crack the case of Merck & Co., the leading US based pharmaceutical producer.  Being able to delivered and performed “BBA Thammasat Quality” in the preliminary round against teams form New Zealand, Poland, and Spain, we were able to pull through to the final round as a top three finalists. Appearing confident and poised, we followed all of Thammasat principles and represented our Program in a very professional manner in the final round. As a result, we were receiving positive feedbacks from both the judges and other advisors. One of the judges said at the end of our feedback session that "he learned something from our team's presentation that he will take back to his company." Other judges mentioned that our presentation format was very polished.  
In keeping with the host of the competition, the Richard Ivey Business School’s philosophy of “Work Hard, Play Hard”, our team participated in a variety of social activities before and after the intense days of case preparation. We were awarded second with the “Spirit Cup” as the team that best reflected the Ivey’s motto.
All of these would not happened without Ajarn James Fitzpatrick (our advisor), who believed in us and gave us the opportunity to compete for the first time. The entire experience is invaluable to us. Thank you for your sincere coaching, guidance, and support. It was a fun week in Canada. Also Narisa Klieothong (P’pam) for assisting and facilitating us with everything. And last but not least, a big thank you BBA Thammasat Program for supporting this case competition activity.
Posted date: April 10, 2012 – 10:15 hrs.