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BBA Thammasat – The winner of Citi International Case Competition

By Monsinee Sattayarak, BBA#17
Twenty participating teams, twenty six hours given, and a case company which is in an industry that accounts for approximately twenty percent of Hong Kong’s economy. These are some of the challenges faced at Citi International Case Competition 2011, co-organized by Citi Group and the Hong Kong University of Science and Technology. The Thammasat Team, comprised of Miss Paweennuch Klaykaew (Opener/Closer), Miss Veeranan Pipatwongkasem (Analyst), Mr. Tadcha Anunrojwong (Finance), and myself Monsinee Sattayarak (Strategist), were able to bring home the champion trophy! 

With excellent team dynamics, strong chemistry, and the principle of delivering “Thammasat Quality”, our team successfully carved out innovative long-term growth strategies for one of the world’s busiest independent container terminal port operators. According to the judges, this year’s decision to decide the winner was extremely difficult as the finalists, which were Thammasat University, University of British Columbia, University of Southern California, and the National University of Singapore all had creative and feasible ideas. The reason we won, according to one of the judges, was “The winning team’s presentation was very solid and well substantiated. By solid, I mean it was very practical and they’d thought about its implementation.”
Personally, one of the reasons we won matches this quotation by Dale Carnegie “People rarely succeed unless they have fun in what they are doing.” Amidst the intense working hours, laughter could be heard from the Thammasat room!
This success cannot be achieved without the following people whom we would like to express our sincere appreciation: Ajarn James Fitzpatrick, thank you for your continuous support and guidance. This is the experience that four of us will always treasure. Ajarn Supawat Likittanawong, thank you for your support and a wonderful time in Hong Kong. P’Pam, thank you for facilitating with everything. Lastly, thank you BBA Thammasat Program for supporting this case competition activity.  
Posted date: November 29, 2011 – 09:00 hrs.