By Kuanmanus Limcharoen, BBA#16
Since 1993, L’Oreal has invited students from all around the world to challenge themselves with L’Oreal Brandstorm including students from Thailand.
L’Oreal Brandstorm is an international competition that gives the unique opportunity to experience situation as a brand manager. This year challenge is about a professional hair salon brand called L’Oreal Professionnel Homme”. In which, we have to develop the service experience, and associated range of products, as well as communication concept.”
Once again representing BBA Thammasat presence in the such international competition, 3 teams of BBA#16 have made it to the national final round of L’Oreal Brandstorm Thailand 2011. We are proudly to announce that our team “MUSE” has brought back the championship to our BBA family. Moreover, our very talented classmates of BBA#16 of team “UNDER DOG” (comprised of Praewsupang Keawsuksai, Nithi Satchatippavarn and Nondtawat Praoasawas has won the E-strom awards for best digital marketing campaign, and team “Luminous” (consisted of Sukrit Tantisuwitkul, Pornchanok Sophonkiattikun, Poonpitchaya Pantitanonta) has also made an outstanding mark at the national finals.
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Our “MUSE” team which composed of I myself, Kuanmanus Limcharoen, Pilada Intanate, and Garanya Chomcharn. Being 4th year students we have decided to enter this competition to challenge the learning that we have been equipped from BBA throughout the years with the real-life situation.
With BBA spirits have always pushed us to always come up with the best of the best. The plans, and inspirations have been adjusted, reevaluate for the better during the past 4 months of hard working. Therefore, it turned out that eventually we have came up with the most completed plan that strategically answer the market, consumers, and the mother brand of L’Oreal Professionnel. We were very lucky to have such a warm and helpful support from Ajarns from BBA, as well as alumni (special thanks to Ajarn Nopporn Raungwanit, Ajarn Aurathai Lertwannawit, P’Aim BBA#14, and P’Pin BBA#15).
The journey has not ended, yet. Our team is representing Thailand to compete further in global round in Paris, France on June 16th. In whatever outcome we might get, we are aiming to do our best to continue driving the name of BBA Thammasat to the global stage.
Posted date: June 20, 2011 – 09:50 hrs. |
