This year's case study focused on AMC, an international conglomerate company who wish to become a leader in the ASEAN market. The 15 consulting teams had to apply their classroom learning into real life application in order to set strategic direction for AMC. All of the teams had performed exceptionally well and impressed the panel of judges, who were the leading business figures in Thailand. As the result came out, the organizing committee was thrilled to have BBA Thammasat International Program won the first place, followed by Melbourne University as the first runner-up, and Mahidol University's International Collage as a second runner up.
The organizing committee of TUBC 2010 would like to say thank you to all parties who have contributed to the success of the event and see you again in TUBC 2011.
By Co-President of TUBC 2010
Woraphot (Ping) Kingkawkanthong
Primluck (Wawa) Wangpanitkul, BBA#16 |