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2 Field Trips in 2 Weeks with HO 317
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By Dr.Somboon Kulvisaechana
Have you ever seen a TV ad of Thai Life Insurance, the one with a dramatic scene of the severe car crash where a driver (a father) reminisces of what he has turned back on to his son? Something that we should have done but left it undone at times when life is predictably unpredictable, and death takes away the loved ones. It is to name a few of the advertisements that capture our attention and emotion through various media channels. This piece of sensational advertisements would have not been possible without the top-notch creativity of the people working in a non-traditional work atmosphere like Ogilvy & Mather, a world-class advertising agency, located at the Offices at CentralWorld. To help us understand more about the organizational behavior context, Dr. Somboon Kulvisaechana took the BBA students enrolling in the course of Organizational Behavior (HO317) to get a glimpse of ‘feel & look’ at Ogilvy and discuss extensively with Mr. Alan Couldrey, Regional Director, Indochina, and Khun Thanya Choothesa, Associate Director of Human Resources, on April 27, 2007. The issues discussed centered around how the firm recruits, selects, and retains the Ogilvy employees in order to secure their maximum job satisfaction and engagement to the firm.
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With over 300 brands appearing in more than 140 countries generating a staggering profit of 50 billion US dollars a year under one roof of the multi-trillion-US-dollar-valued company, Procter & Gamble (P&G), the number one fast moving consumer goods (FMCG) firm, according to Fortune Magazine. Just to name a few of the household brands, e.g., Head & Shoulders, Olay, SKII, Pampers, Gillette, and Pringles – found in every corner shop and superstores. However, these well-known brands seem to overshadow the corporate brand of P&G, yet recognized through the lens of business people as one of the most valuable firms in the world. Its secret to success does not purely rely on the context of marketing and continuous product innovation, but its people who touch lives and improve every day life. To learn more about its secret, Dr. Somboon Kulvisaechana took the BBA students enrolling in his HO317 course for a field trip at P&G located on the 22nd Floor of the Emporium Tower, on April 20, 2007. Mr. Ankush Raisinghani, Human Resources Director, and Khun Kochkorn Wattanadilok, Human Resource Manager, kindly gave a talk on employee retention strategies through modern human resource roles and the career/internship opportunities at P&G.
Posted date: May 8, 2007 |
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