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BBA Thammasat: The 2nd runner-up team from Walt Disney Wall-E marketing competition
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By Chatree Wangpanitkul, BBA#14
About a month before the competition, the 9 of us formed together and decided that we would like to join the Walt Disney Wall-E Marketing Competition 2008. For the first round, we had to hand in a written report on the topic of how to execute a strong integrated marketing communication plan to the target customers. This competition was open to all the students from the universities in Thailand. A total of more than 100 teams participated in this marketing event but there were only 10 teams who would make it through to the final round. On July 25th we went with excitement to see whether we would make it to the final rounds and when we found out that we did, we all jumped for joy. This joy did not last for very long though since we knew that the competition was not over and there were two more tasks that we had to do. First we had to present our plan to a panel of judges on the 30th of July, consisting of executives from all different types of industries, and secondly we had to execute a real marketing event at one of the Major Cineplex movie theatres on the 10thof August. We were all very proud of our performance for both of the events as we did the best we could and we had no regrets. On the 20th of August, the winners were announced and we were awarded the 2nd-runner up which we were all very proud of.
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So at this moment, we would like to take this opportunity to credit and thank those who were involved,despite it was directly or indirectly, to the success of this achievement because without you, this would never have happened. We can sincerely say that all of the knowledge we have gained from all subjects were used in creating our plan and it was not just marketing even though it was a marketing plan so we would liketo express our gratitude to all the Ajarns and professors in the BBA program. We would also like to say thank you in particular to Ajarn Nopporn Ruangwanit (Mark), as he was our advisor for our marketing plan. Additionally we would like to thank the BBA program itself. We would also like to thank our parents for supporting us and understanding our late night meetings as well as the support we have gained from all our friends. Last but not least, I myself would also like to take this opportunity to thank our whole team, THE ZAPP!!, for this wonderful experience and our hard work paid off!!! WE DID IT!!
Posted date: September 11, 2008 – 15:50 hrs. |
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