BBA International Program, Thammasat Business School, Thammasat University

Home

Site Map

FAQ

BBA Thammasat - The winning team from L'Oreal Brandstorm 2008

Championship defended! The BBA students won in the L’Oreal Brandstorm Competition 2008, one of the most reputed creative marketing contests in Thailand. This year it has attracted participation of 6 teams from 4 leading universities, namely Chulalongkorn University, Mahidol University, Assumption University and Thammasat University, to showcase their practical marketing strategies on the product “Vichy-Capital Soleil,” sunscreen lotion to preserve the health of the skin.

“It is a real challenge for us to bring marketing theory to life and to recommend action-based marketing strategies for a well-branded product of L’Oreal which has a long heritage of brand equity,” said Supatsinee.

The senior-year team (a.k.a. “Team Vivacious”), including Poomnuree Supachanya, Sirunya Buntornvorapun and Supatsinee Leedhirakul, managed to secure the first place, marking the record of the consecutive victory of the BBA Thammasat teams in this competition. Congratulations!!!

Posted date: May 21, 2008 – 09:30 hrs.

Back